How Inter-Pace works · The brands · The full guide
Not a dropdown. A row of doors.
Every marque we carry has its own page, its own introduction and a breakdown of what it genuinely makes — worked out from the catalogue itself, not typed into a list somebody forgets to update.
WRITTEN PER HOUSE · COUNTED BY THE CATALOGUE, NOT BY HAND
The problem
A brand is not a dropdown entry.
Most shops file their brands the way a phone book files people: a long alphabetical list, one line each, and the same grey page behind every name. Click Arai and you get a grid. Click a company that makes brake calipers and you get the same grid. Nothing tells you what this house is for, what it actually makes, or why anyone would ride in it. The name was reduced to a filter — a word you tick to make a list shorter.
What we did instead
Every marque gets a front door.
Every brand we carry has its own address on this shop — not a filtered view of somebody else's list, a page of its own. On it: an introduction written for that house specifically, and a breakdown of what it genuinely makes, worked out from the actual catalogue rather than a template.
So the Arai page opens on helmets, visors and pinlocks, broken down by model. A suspension house opens on forks, cartridges and shocks. A company that makes one excellent thing gets a page about that one excellent thing, and doesn't pretend to a range it doesn't have.
The bit we like
The page counts itself.
You'll notice this article doesn't tell you how many brands there are. That's deliberate — and the reason is the most honest thing about the whole system.
The brands page doesn't read a number off a list somebody typed. It works out who's here from the catalogue itself, every single time you open it. Add a marque on a Tuesday and it's on the page on Tuesday, with its own door, counted, in its right place in the alphabet. Nobody remembers to update anything, because there's nothing to remember.
We know this works, because we recently caught the alternative. There's an old hand-typed list still sitting in the code as a safety net, and it had quietly gone out of date the day we added our own label. The page had been right all along. The list was the thing that aged.
What's behind each door
The same treatment, all the way down.
- Its own pageNot a search result and not a filter — a real page, at its own address, that a search engine can find and you can bookmark.
- Words written for itEvery brand carries an introduction about that house: what it's known for, what it makes, why it's here. Not one paragraph rewritten with the name swapped.
- A breakdown that reflects realityEach page opens on the categories that brand actually supplies, down to model level, derived from the stock we hold rather than a fixed menu.
- The famous and the specialist, alikeHousehold names and the small workshop that makes one bracket beautifully get the same architecture. Nobody's relegated to a footnote for being obscure.
If a brand is only worth a line in a dropdown, why are you selling it?
Every marque here got a door instead.
The verdict
Every marque we carry, with its own home.
Its own page, its own words, its own honest breakdown of what it makes — and a list that can't go stale, because nobody writes it. Go and open a few doors.
Browse every brandA–Z, searchable, on the Brands page.